SEO Pricing
SEO pricing is very variable across the marketplace due to the fact that not all companies claiming to offer such services have actual skills, plus of course many supposed experts are selling little more than a scam service - you can read how to spot a SEO scam here. There are also differences in pricing due to the different requirements of a strategy driven largely by on-site tactics and changes versus offsite strategies, the latter being increasing significant and costly but most effective. The prices that follow therefore represent our analysis of what you are likely to find across the UK marketplace - prices for Australia will generally be slightly cheaper across the full range, whereas in the USA the market is surprisingly less mature in SEO and not all services are easily sourced or understood by reliable practitioners.
- Website onsite SEO analysis - simple analysis is generally free, detailed analysis can cost up to £2,500 NB: These can be FREE from SEO Brokers.
- SEO strategy recommendations - Typically from £500 to £3,000. These can also be FREE from SEO Brokers.
- Reverse engineer competitor online strategies - Rarely available - From £1,500 to £10,000
- Detailed keyword analysis and recommendations for SEO & PPC - simple analysis from suppliers that also sell the service (and hence may not give impartial advice) can be from FREE to £500. This may be FREE from SEO Brokers, even though we don't sell a service.
- Implement Onsite SEO changes - typically from £500 to £15,000 depending on complexity and whether the website platform needs re-engineering- for example, to create search engine friendly URL strings (using mod_rewrite technology etc.)
- Off-site SEO & Online PR - from £350 a month to £30,000 a month for highly competitive sectors.
- Article creation - from £25 Pay-As-You-Go to as little as £10 per article for ongoing contracts, ie, two articles per day.
Whilst initial analysis and recommendations are one-off costs, ongoing programmes should be regarded as longer-term investments requiring several months commitment during which time it is normal to see the first results occurring from which continued ROI can be justified.
Sites in very competitive areas, for example, with more than 300,000 competitive entries on Google, or experiencing problems such as penalisation or being black-listed may require larger budgets and longer periods of investment before results can be expected.