SEO Ranking
There are "at least 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs). At SEO Brokers we subscribe to the (seomoz) view that the Top 10 Positive Ranking Factors are these:
- Keyword Use in Title Tag
- Anchor Text of Inbound Link
- Global Link Popularity of Site
- Age of Site
- Link Popularity within the Site's Internal Link Structure
- Topical Relevance of Inbound Links to Site
- Link Popularity of Site in Topical Community
- Keyword Use in Body Text
- Global Link Popularity of Linking Site
- Topical Relationship of Linking Page
You'll find lots of other views around - but if you are mindful of all of the above in your web design or SEO campaigns - then you wouldn't go far wrong.