White Hat SEO

In the same way as we refer to 'unethical' SEO techniques as 'Black Hat', we did of course mention that there was always a 'good guy' in the story (somebody like Hopalong Cassiday) who always wore a 'White Hat' - it's that simple. So it stands to reason that the White Hat SEO guys are the ones who employ the 'ethical' SEO techniques and we applaud them for doing so.

As is often the case in life, there's probably less to say about the 'good guys' because they're just following the guidelines laid down by the various search engines and delivering a quality search experience as a result. And pleasingly in this instance - 'good guys' in SEO do prosper.

It’s just not worth the risk to do anything other than work with the 'good guys'. Here at SEO Brokers we do not use or recommend anybody who is not committed to White Hat SEO.